Southwest Airlines
Brand design, digital product design, and campaign concepts created for Southwest Airlines at Razorfish.
While at Razorfish New York, I joined the Austin-based team for Southwest Airlines’ rebrand, designing brand applications, product UI, and campaign concepts for social and the homepage. Across each touchpoint, we set out to make the airline feel current without losing the direct, friendly character people already knew.
Clarity in the details
I partnered with the UX designer on the visual design for flight status and reservation details. Together, we defined a clear hierarchy for information-heavy screens, prioritizing what travelers needed first and organizing the rest so it remained easy to find.
From pitch to homepage
I developed campaign concepts for social, including one that became part of the pitch and was later adapted for the homepage hero. Seeing an early social idea become a live, customer-facing placement was a standout part of the project.
