MetLife Japan 360 Health

I led the design direction and UX/UI exploration for MetLife Japan’s 360Health concept, shaping a friendly system for personalized health content.

Year

2018–2019

Client

MetLife Japan

Role & Scope

Design Direction, UX/UI Design

MetLife Japan 360Health portal homepage with health support, campaign, and member benefit content.

Simplifying the path to support

The UX challenge was to make a broad mix of health consultations, personalized content, member benefits, and policy information feel approachable rather than overwhelming. I simplified the user journey and established a clear visual hierarchy so members could scan what was available, understand its relevance, and find their next step with minimal effort.