Google Play Indie Game Festival 2019
A shared visual identity for Google Play Indie Game Festival, designed to feel locally specific across Seoul, Tokyo, and Warsaw while staying recognizable across web and physical event touchpoints.
3 cities. 1 visual system.
The 2019 Google Play Indie Game Festival ran in Seoul, Tokyo, and Warsaw. I built one shared visual system around isometric, game-inspired illustrations, then adapted local details to give each festival its own character without losing a recognizable Google Play identity. I carried the direction across the event website and physical touchpoints, including lanyards and wristbands.
