Google Play Indie Game Festival 2019

Visual identity, illustration, and event website work for a festival spotlighting indie game developers across multiple regions.

Year

2018

Client

Google Play

Role & Scope

Design direction, Illustration

Google Play Indie Game Festival visual identity.

Google Play Indie Game Festival 2019 spotlighted indie game developers across Seoul, Tokyo, and Warsaw, so the visual work needed to feel playful, recognizable, and flexible across many different touchpoints. I worked on the festival’s visual system, creating isometric game-inspired graphics tailored to each country, along with motion-ready assets and short animations to support the event across digital channels. I also designed the event website and branded goods such as lanyards and wristbands, helping shape a cohesive identity that carried through from announcement to the on-site experience.

Google Play Indie Game Festival supporting visual assets.