BBRIC
BBRIC is a Korean micro real-estate investment app that lets people buy fractional “bricks” of commercial properties, earn rental income and capital gains, and trade holdings through blockchain-based smart contracts.
I led BBRIC’s brand and product design from the ground up. The core UX challenge was to make fractional real estate understandable and actionable without hiding the complexity of the investment model.
In close partnership with UX, I translated that model into a cohesive interface system across property discovery, subscription, trading, and account management. Clear hierarchy, consistent patterns, and a shared visual language helped each step feel like part of one continuous investment journey.
₩17B first offering
BBRIC launched its first commercial-property offering at ₩17 billion as part of Busan’s blockchain regulatory sandbox. This marked the product’s move from early design into a functioning investment service.
