BBRIC
BBRIC is a Korean micro real-estate investment app that lets people buy fractional “bricks” of commercial properties, earn rental income and capital gains, and trade holdings through blockchain-based smart contracts.
I led BBRIC’s brand and product design from the ground up, setting out to make fractional real estate understandable without oversimplifying the investment model.
In close partnership with UX, I established the visual identity and a cohesive interface system that carried the same logic through property discovery, subscription, trading, and account management.
₩17B first offering
BBRIC launched its first commercial-property offering at ₩17 billion as part of Busan’s blockchain regulatory sandbox. This marked the product’s move from early design into a functioning investment service.
