Automotive Concept Design
Two pitch concepts for Acura and Porsche, using each brand’s character to shape a web-first product story and a digital ownership tool.
I developed these pitch concepts to explore how each brand could move beyond a static product page: an expressive, web-first product story for Acura and a restrained ownership tool for Porsche. Each direction covered the visual approach, interface details, and key interactions. Neither concept was released as a product.
Acura RDX
For the Acura RDX, I created an expressive, web-first direction built around full-screen vehicle imagery. Small interaction ideas gave the car a sense of movement as people progressed through the story.
Porsche
For Porsche, I took a quieter, more functional approach. The concept brought vehicle configuration and order status into one interface, with a restrained visual design that kept the customer’s car at the center.
