Automotive Concept Design
Pitch and concept work exploring how automotive brands could translate premium product storytelling into digital experience.
The work shown here was created as part of pitch and concept development, rather than a final released product. It explored early design directions, interaction ideas, and ways automotive brands could build a more immersive digital experience around the vehicle itself. The concepts combined cinematic imagery, interface details, and product storytelling to make the cars feel more tactile, premium, and engaging on screen.
Acura RDX
This concept explored a more dramatic, web-native experience where visual storytelling and micro-interactions could make the vehicle feel responsive inside the browser instead of static on a product page.
Porsche
The Porsche direction focused on translating customization and order status into a cleaner premium UI. The goal was to make the buying journey feel considered, elevated, and unmistakably tied to the product experience.
