Apple Store Launches
Four location-specific Apple Store launch identities, carried across Apple.com, retail environments, and production in Korea.
Across four Apple Store openings in Korea—Jamsil, Gangnam, Hanam, and Hongdae—I shaped location-specific launch identities within Apple’s global visual system and carried them across store graphics, barricades, launch assets, merchandise, and Apple.com. Partnering closely with the production agency, I stayed with each system through fabrication, on-site installation, and final QA so the idea held together from screen to store.
Apple Jamsil (잠실)
A layered ribbon treatment gave the Apple mark a bright, fluid quality, then extended across media badges, giveaways, and tote bags.
Apple Gangnam (강남)
Bands of colored light formed an energetic launch mark that scaled from the construction barricade and Apple.com to gifts and merchandise.
Apple Hanam (하남)
A quieter blue ribbon system carried the launch identity across Apple.com, media materials, and branded merchandise.
Apple Hongdae (홍대)
A hand-drawn, neon-like mark reflected Hongdae’s visual energy and became a flexible graphic across the barricade, Apple.com, posters, and launch merchandise.
