Apple NSOs
Store opening identity systems and launch applications created for four Apple stores in Korea.
This work covered launch branding for four Apple Store openings in Korea, with each location designed to feel distinctly Apple while also reflecting the character of its neighborhood. I worked on bespoke identity elements including store graphics, barricade walls, launch assets, and supporting touchpoints, collaborating closely with a production agency to develop and apply the designs. My role also included on-site review during the final stage of construction, helping ensure the work was installed accurately and carried through consistently across the physical environment, merchandise, and Apple.com launch pages.
Apple Jamsil (잠실)
Located inside Lotte World Mall, the store was designed to integrate smoothly with the mall’s vibrant retail environment.
Apple Gangnam (강남)
A sleek, centrally located space designed with dynamic digital displays and accessibility-focused features.
Apple Hanam (하남)
Situated in Starfield Hanam, this location emphasizes sustainability and family-friendly experiences.
Apple Hongdae (홍대)
Located in the heart of Seoul’s creative district, the store blends seamlessly with the neighborhood’s youthful, artistic energy.
