Apple Campaigns
Marketing design work for Apple campaigns spanning artist features, seasonal promotions, in-store graphics, and commerce collaborations.
This work spanned multiple Apple marketing campaigns in Korea, including artist collaborations, Family Month promotions, in-store communication, and e-commerce partnerships. I contributed to campaign execution across web and retail touchpoints, including integrating NewJeans’ Shot on iPhone music video into the Apple.com hero and Learn More pages, and QA’ing assets to ensure they displayed correctly. I also created promotional assets for other channel campaigns based on product lists, managing production and delivery across required formats while helping maintain visual consistency across locations and outputs.
Shot on iPhone: NewJeans
I worked on an interactive project to promote the Shot on iPhone campaign featuring the K-pop group NewJeans, who filmed a music video using an iPhone. The video shown here was part of the landing page at launch.
Family Month
The Family Month campaign took place in May, as it includes several family-related holidays. We aimed to take a warm, friendly approach to encourage customers to consider Apple products as ideal gifts.
Mac Switcher
The Mac Switcher campaign was designed for in-store displays to debunk common myths and reassure customers that Mac can effectively address their concerns.
Apple x 11st
Apple partnered with 11st, a Korean e-commerce platform, in a win-win campaign that effectively drove sales and built strong traction.
