Apple Campaigns
Campaign design and art direction for Apple in Korea across artist collaborations, seasonal promotions, in-store communications, and e-commerce partnerships.
My work covered Apple campaigns in Korea across artist collaborations, seasonal moments, in-store communications, and e-commerce partnerships. I designed digital and retail applications, adapted campaign artwork for different products and formats, and carried assets through production, delivery, and final QA.
Shot on iPhone: NewJeans
For Shot on iPhone: NewJeans, I adapted the campaign into an interactive Apple.com experience, working with Apple’s campaign team across the hero and Learn More pages.
Family Month
For Korea’s Family Month, we reframed Apple products as gifts and built the campaign around warm, direct imagery and messaging rather than product features.
Mac Switcher
I designed these in-store communications around the questions customers often ask before switching to Mac. Each display addressed one misconception with a direct answer.
Apple x 11st
For Apple’s partnership with Korean e-commerce platform 11st, I designed campaign assets that carried Apple’s product presentation into the retailer’s promotional environment.
