Apple Campaigns
Marketing design work for Apple campaigns spanning artist features, seasonal promotions, in-store graphics, and commerce collaborations.
I worked on several Apple marketing campaigns in Korea, from artist collaborations and Family Month to in-store communication and e-commerce partnerships. For the NewJeans Shot on iPhone campaign, I helped bring the music video into the Apple.com hero and Learn More pages and checked the final assets across placements. I also adapted campaign artwork for different products, formats, and retail locations, taking the files through production and delivery.
Shot on iPhone: NewJeans
NewJeans filmed a music video on iPhone for the campaign. I worked on the interactive page that introduced the film on Apple.com; the video shown here appeared on the page at launch.
Family Month
May includes several family holidays in Korea, so we treated Apple products as gifts rather than leading with product features. The artwork and messaging were kept warm, simple, and approachable.
Mac Switcher
These in-store displays addressed the questions people often have before switching to Mac. Each message took on one common misconception and answered it directly.
Apple x 11st
For Apple’s partnership with Korean e-commerce platform 11st, I created campaign assets that brought Apple’s product presentation into the retailer’s promotional environment.
