Apple Campaigns
Campaign design and art direction for Apple in Korea across artist collaborations, seasonal promotions, in-store communications, and e-commerce partnerships.
Across Apple’s Korea campaigns, I translated the brand system into very different cultural and commercial contexts—from artist collaborations and seasonal moments to retail and e-commerce. I shaped the digital and retail executions for each setting, adapted campaign artwork across products and formats, and carried the work through production, delivery, and final QA.
Shot on iPhone: NewJeans
I partnered with Apple’s campaign team to translate Shot on iPhone: NewJeans into an interactive Apple.com experience, shaping how the story moved from the hero into the Learn More pages.
Family Month
For Korea’s Family Month, we reframed Apple products as gifts and built the campaign around warm, direct imagery and messaging rather than product features.
Mac Switcher
For Mac Switcher, I framed the in-store communication around questions customers ask before changing platforms. Each display paired one common misconception with a direct answer, making the decision easier to navigate.
Apple x 11st
For Apple’s partnership with Korean e-commerce platform 11st, I translated Apple’s product presentation into the retailer’s promotional environment and shaped a treatment that stayed recognizably Apple across 11st’s campaign assets.
